Lura Forcum
Improve your communications, marketing, and strategy through high-quality, affordable audience research.
Research and Communications Consulting
Market Research
Design and conduct research for insights on consumers, general public, membership, employees, donors, and other key stakeholders.
Advising on External Research Projects
Maximize the effectiveness of external research consultants by managing the proposal process, overseeing research design and methodology, interpreting results, and advising on disseminating or implementing findings.
Communications & Marketing Strategy
Create effective, research-backed communications and marketing strategies on complex topics.
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Research Design
Reaching the right audences with the right questions.
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Statistical Analysis
Translating research results into actionable insights.
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Marketing and Media Strategy
Using insights from social and consumer psychology to make sure your message lands.
Avoid common expensive mistakes when conducting market research
Lura was a wonderful thought-partner to help me think about personal brand and promotion of my first book. She asked a lot of questions, was thorough, and tailored advice to my specific needs.
She recommended creative promotional ideas I never would have thought of. Bottom line - with great results. Can’t recommend her enough!
Leah Kral, Author
Innovation for Social Change: How Wildly Successful Nonprofits Inspire and Deliver Results
What Organizations are Saying
Most people ask dumb questions. Smart people ask clear questions. Lura asks insightful questions that get to the heart of how we can make the world better, faster, and kinder.
Bret Jacobson, Partner
Red Edge Digital Media
Get Insights: Lura Knows People
A newsletter on how to human for those of us in marketing, comms, persuasion, advocacy, and influence.